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10.07.2014
The culture of business and the business of culture
Rostock marks a good start to a series of cross-border efforts promoting business-culture partnerships

A partnership between businesses and the cultural sector can offer many new opportunities. The existing business-culture partnership practice serves mainly bilateral co-operation without attaining an institutionalised network structure which integrates a large number of enterprises and cultural institutions. The South Baltic project Business-Culture Partnerships integrates existing random practices, cultural and business institutions into a cross-border platform for the joint systematisation and promotion of business-culture partnerships.

The South Baltic model draws upon a number of symbiotic practices including legal advice from law offices in return for cultural offers, art exhibitions during company’s open days, shopping centres attracting more visitors by offering spaces for artistic expression, joint commercial products with artistic value, creating unconventional PR in return for resources, etc.

The backbone of the project is an award and recognition scheme for businesses supporting arts and culture. The first awarding ceremony was held in Rostock’s baroque hall in early July 2014.  This practice will be continued across borders with Szczecin (10.9.2014) and  Rietavas  (13.11.2014) to follow. The prize winner in Rostock is an architect & housing company which has been supporting the independent cultural centre FRIEDA 23 for over ten years in both  financial and construction matters.

“I very much welcome this systematic approach of supporting cultural players. Awarding culture-promoting entrepreneurs is an appealing opportunity not only for us in Rostock but for our colleagues in Szczecin and Rietavas as well. A fresh impetus to the cultural environment across borders rather than in one single community is important as culture lives on exchange. But besides that, the more communities apply the awarding scheme, the more likely it is that this concept will grow in popularity among businesses.” says the Head of Kunsthalle Rostock Uwe Neumann.

The project plans furthermore a business-culture partnership plattform that allows crowdfunding and cultural cooperation.  More »


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